About Hollydays

32 years ago, a hard working group of dedicated volunteers led by Chairman Nell McAnelly and League President Cynthia Graves, assembled to begin work on a new fundraiser for the Junior League of Baton Rouge. Over the past 32 years, Hollydays has become Louisiana’s largest fundraiser. Over $6 million dollars has been raised for the Baton Rouge Community. Last year, the $465,000 raised by Hollydays along with 42,000 hours of volunteer work directly impacted the lives of over 60,000 people in the Greater Baton Rouge area and will impact over 300,000 people over the life of these projects.

When you “Shop for a Cause” you support the Junior League’s outreach to 13 dynamic programming initiatives and our mission-based training programs. These programs continue to support partnering agencies, such as HOPE Ministries, Arts of Greater Baton Rouge, The Cinderella Project, Knock Knock Children's Museum, and the LSU Ag Center, just to name a few.

Hollydays Boosts the Local Economy…

  • 17,000 visitors to Hollydays last year
  • 21.9% live outside Baton Rouge
  • Average spending of $424.98 (excluding ticket price)

Facts from “Audience Survey of the 2009 Hollydays Festival, October 15-17, 2009” conducted by Christopher Kenny- The Public Policy Research Lab, Louisiana State University

General Information:

Hollydays is fabulous fashions, delectable foods, exciting entertainment, and a multitude of special events all to benefit our community programs.

Presented by the volunteers of
The Junior League of Baton Rouge, Inc.

More than 70,000 square feet of space is bedecked in festive holiday finery at the Baton Rouge River Center, located in downtown Baton Rouge across from the historic Mississippi River.

Junior League of Baton Rouge

9523 Fenway Avenue 
Baton Rouge, LA 70809 
(225) 924-0298 phone 
(225) 927-2547 fax
Office Hours: 
8:00am to 3:00pm Mon.-Thurs. 
9:00am to 12:00pm Fri.